FlexiWork
Smart staffing that just works
All-in-one workforce platform
Raising S$600K via SAFE
Smart staffing that just works
All-in-one workforce platform
Grab disrupted taxis. Foodpanda disrupted delivery.
SEA's multi-billion dollar flexible staffing market still operates without infrastructure.
700,000 Singaporeans do casual work across F&B, retail, events, hospitality and logistics. Thousands of venues need them every single day.
But the system connecting them is still stuck in the pre-smartphone era:
Job boards
take weeks
Agencies
extract 25%
Telegram/WhatsApp
zero protection
No verification. No tracking. No security for either side.
When you can order a car in 2 minutes or food in 5, why does finding a shift for tomorrow still take 47 messages?
The infrastructure for flexible work doesn't exist yet, so we're building it. And we're starting with the $6-8B market in Southeast Asia that's begging for disruption.
Sources: MOM Labour Market Report Q3 2025, MOM Platform Workers Survey 2022, Grand View Research SEA HR BPO Market Report 2024
FlexiWork: SEA's first integrated workforce operating system
Schedule internal team
Fill gaps with verified workers
Train for compliance
Process all payroll
One platform. Complete workforce control.
This integration doesn't exist anywhere else.
Market conditions favouring integrated workforce solutions
job vacancies per unemployed worker (Q3 2025)
active job openings
platform workers (up 21% YoY)
Businesses increasingly blending permanent + gig workers
No integrated solution exists yet.
First mover wins the category.
Sources: MOM Labour Market Report Q3 2025, MOM Platform Workers Survey 2022
The Ecosystem Advantage
Gig Marketplace - Freemium
Free to post shifts → 15% commission when filled
Rosta: from S$49/month base
Academy + PayOut: Bundle upsell
Hook: Rosta subscription (scheduling their internal team)
Upsell: Gig platform (unfilled shifts → toggle to marketplace)
Lock: Academy (training) + PayOut (payroll) = full-stack dependency
Part-timers using Rosta → toggle to gig platform when free
Find complementary shifts elsewhere → earn more, stay loyal
Both sides need us. Switching means rebuilding everything.
LTV
S$3,600
CAC
S$600
Ratio
6:1
Gross Margin
75%
Singapore beachhead: ~700K blue-collar workers | 97-99% SMEs
Year 1
150
businesses
S$270K ARR
Year 2
600
businesses
S$1.08M ARR
Year 3
2,000
businesses
S$3.6M ARR
Malaysia, Philippines, Indonesia, Thailand, Vietnam
Southeast Asia workforce
~310M
Blue-collar + gig-compatible
~250M workers
1% penetration of SEA market =
S$50M+ ARR opportunity
Sources: Singapore Dept of Statistics 2025, ASEAN Labour Statistics
The moat is full-stack integration
Standalone gig platforms: Can't manage internal teams
Scheduling software: Can't access gig workers
Payroll providers: Don't handle scheduling or hiring
Training platforms: Disconnected from operations
→ Scheduler connects directly to gig marketplace (one toggle)
→ Part-timers toggle between employer's shifts and gig platform
→ Training and payroll integrate across internal + gig workers
Employers need us: Scheduling + instant gig access + payroll in one system
Workers need us: Regular shifts + extra earning opportunities seamlessly
Full-stack = high switching costs = retention moat
First to market with complete integration
Land with Rosta. Expand through gig platform. Lock with bundles.
Acquisition: Direct sales + partnerships + events
Hook: Rosta solves unfilled shifts (internal employees see and pick up, or toggle to gig platform for external workers)
Expand: Gig platform becomes essential for overflow staffing
Lock: Academy + PayOut bundle completes the ecosystem
Month 3
Full platform launch, LOI conversions
Month 6
S$45K MRR | 300 employers
Month 12
S$100K MRR (S$1.2M ARR) | 400+ employers
Revenue from months 12-15 bridges to Series A - S$100K MRR generates operating cashflow while we raise growth capital
Series A ready
Target retention: 85%+
Year 1
S$1.2M
400 employers
6,000 active workers
Year 2
S$2.4M
800 employers
12,000 active workers
Year 3
S$4.8M
1,600 employers
24,000 active workers
Gross Margin
75%
Break-even
Month 15
Exit comps: Workforce infrastructure platforms exit at 5-10x revenue
S$600K for 12 Months
✓ MVP development, incorporation, initial testing
✓ Rosta, Gig Platform, PayOut, Academy - core functionality complete
34%
Core Team
S$204K
CEO + Local Co-founder + Full-time Admin
18%
Product & Tech
S$110K
Fractional CTO + Tech Stack + Development
42%
Sales & Marketing
S$250K
Offline-heavy GTM for SG F&B market
├─ Sales Team: S$130K (Growth Lead + BDRs)
├─ Programs: S$120K (Events, Ads, Referrals)
4%
Operations
S$23K
Legal, Accounting, Insurance, Workspace
5%
Setup & Working Capital
S$24K
Equipment: S$9K | Escrow Timing Buffer: S$15K
Focus: Offline-heavy GTM for Singapore F&B market
Runway: 12 months to S$100K MRR
• 10+ years building people infrastructure across UK, Europe, SEA
• Built entire FlexiWork MVP (Rosta, Gig Platform, basics of Academy, PayOut) pre-funding
• Specialist in workforce systems, leadership transitions, HR operations
• Scaled teams from startups to enterprises
• 20+ years in leadership development and organisational performance
• Certified John C. Maxwell Coach, SkillsFuture Mentor
• Trained 8,000+ leaders across 12 industries
Ready to deploy: Fractional Dev, Growth Lead, Sales/Ops Junior
Beta validated. Now executing at scale.
S$600K via SAFE
→ First-mover in seamless blue-collar workforce infrastructure
→ 0.3% of Singapore = S$3.6M ARR
→ 1% of Southeast Asia = S$50M+ ARR opportunity
→ Category-defining position in a 250M worker market
S$100K+
MRR
400+
employers
Series A
ready
The staffing chaos ends here.